The new Anime series is set to premier January 2018.
The tag line for the anime is, “Whats wrong with being boys.”
The series is following a high school boy named Kōta Hasegawa who loves the yellow Pom Pom Purin dog. By fate he attends the same school as a boy named Yū Mizuno, a boy who loves the bunny My Melody. Yū tells Kōta that he shouldn’t be ashamed for liking Sanrio’s mascot characters.
Together, Kōta, Yu and 3 other boys (Shunskue Yoshino, Ryō Nishimiya and Seiichiro Minamoto) all learn to accept their love for these cute characters and not be embarrassed about it.